The Reality of Public Relations

The pleasant demeanor of a specialist managing a crisis can be (17) .......... . Behind the scenes of the corporate tour that is now a staple of modern branding, the executive may be a leading (18) .......... for a 'Shattered Nerves' award. This is a satirical prize for clients (19) .......... acting out, nominated by the weary, often (20) .......... publicists who travel globally securing media slots. They describe themselves as 'facilitators' as they manage the volatile tempers and (21) .......... requests of their patrons. Among the most taxing (22) .......... for these professionals are the political figures remembered for shouting at staff in public using (23) .......... language. One (24) .......... of a year-long campaign, who nominated their boss for the award, noted: 'He regards us all as mere subordinates.'