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Competing fiercely (9) .......... a foothold in the nascent home-computer market in 1979, a thriving young enterprise called Apple was hard at work on its Lisa computer — only the second commercial machine (10) .......... incorporate a Graphical User Interface. The engineers understood that the key (11) .......... in the ability to reproduce on a printed page precisely what appeared on screen, and to do so (12) .......... being tied to a single printer. Apple's founder, the late Steve Jobs, was convinced that the Lisa could transform office communications worldwide. (13) .......... , it would be the Lisa's successor — the landmark Macintosh — that ultimately delivered on that promise.
The Apple Macintosh was unveiled in January 1984 through an audacious marketing (14) .......... that included a celebrated advertisement directed by Ridley Scott and a nationally televised première during the half-(15) .......... break of that year's Superbowl. Retailing at $2,495, it was the first mass-market desktop computer to feature both a GUI and a mouse, and its transformative potential within the design and graphic arts communities was immediately recognised. The (16) .......... , as they say, is history.