Reading Text
The accountancy practice Hargreaves & Morrow stands as a shining example of an enterprise leveraging the visual arts to overhaul its corporate image. The firm commissioned a boutique creative agency, Prism Studio, to undertake a comprehensive rebranding (1) .......... and extended the agency (2) .......... rein to seize the organisation by the collar and execute a thoroughgoing transformation. What the practice sought was incisive, contemporary visual language that would embody an inventive, outward-looking ethos.
(3) .........., the practice has unveiled a new visual identity, and all its communications now feature sophisticated contemporary imagery that is (4) .......... on the eye. Senior Partner Elena Marsh observes: 'The imagery Prism Studio (5) .......... speaks volumes about our philosophy, reach and accumulated expertise. We were equally gratified by the advertising campaign they subsequently (6) .......... — polished and self-assured, with occasional flashes of wit.'
Public reception to the rebrand has been overwhelmingly favourable, and what had appeared to be a (7) .......... provincial firm has been granted a new lease of (8) .......... as a dynamic and self-confident practice.