The Reality of Public Relations

The pleasant demeanor of a specialist managing a crisis can be (17) _______________. Behind the scenes of the corporate tour that is now a staple of modern branding, the executive may be a leading (18) _______________ for a 'Shattered Nerves' award. This is a satirical prize for clients (19) _______________ acting out, nominated by the weary, often (20) _______________ publicists who travel globally securing media slots. They describe themselves as 'facilitators' as they manage the volatile tempers and (21) _______________ requests of their patrons. Among the most taxing (22) _______________ for these professionals are the political figures remembered for shouting at staff in public using (23) _______________ language. One (24) _______________ of a year-long campaign, who nominated their boss for the award, noted: 'He regards us all as mere subordinates.' The pressure of maintaining a perfect public image often takes a heavy toll on those working behind the scenes.