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Lesson guide & glossary

Marketing & Customer Service — C1 Collocations

This lesson practises 30 C2 collocations on Marketing & Customer Service. Collocations are fixed word pairings that native speakers expect — Cambridge examiners test them in Use of English Part 1 and reward precise lexis in Writing. Run through the interactive drills first, then open this glossary to revise every item in the set. For question-by-question feedback, use Review mode after you finish the session.

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Lesson glossary (30 collocations)

  • slim majority

    Within the Marketing & Customer Service topic, a customer survey showed a slim majority in favour of the new service.

  • offer a discount

    In a customer-service review, the service team will offer a discount.

  • place an order

    In a customer-service review, the service team will place an order.

  • slippery customer

    At a customer-service review, the customer-service campaign featured the slippery customer.

  • online shopping

    At a customer-service review, the customer-service campaign featured the online shopping.

  • rekindle memories

    In a customer-service review, the service team will rekindle memories.

  • do the shopping

    In a customer-service review, the service team will do the shopping.

  • flock of sheep

    At a customer-service review, the customer-service campaign featured the flock of sheep.

  • make a complaint

    In a customer-service review, the service team will make a complaint.

  • tempting offer

    At a customer-service review, the customer-service campaign featured the tempting offer.

  • put the customer on hold

    In a customer-service review, the service team will put the customer on hold.

  • build customer trust

    In a customer-service review, the service team will build customer trust.

  • launch a promotional campaign

    In a customer-service review, the service team will launch a promotional campaign.

  • next-day service

    At a customer-service review, the customer-service campaign featured the next-day service.

  • next-day delivery

    At a customer-service review, the customer-service campaign featured the next-day delivery.

  • customer loyalty

    At a customer-service review, the customer-service campaign featured the customer loyalty.

  • brand identity

    At a customer-service review, the customer-service campaign featured the brand identity.

  • make an offer

    In a customer-service review, the service team will make an offer.

  • go shopping

    In a customer-service review, the service team will go shopping.

  • market share

    At a customer-service review, the customer-service campaign featured the market share.

  • flatly reject

    The committee flatly rejected the allegation.

  • come up to standard

    The repair work must come up to standard before the shop reopens.

  • regular customer

    At a customer-service review, the customer-service campaign featured the regular customer.

  • step-by-step approach

    At a customer-service review, the customer-service campaign featured the step-by-step approach.

  • prompt service

    At a customer-service review, the customer-service campaign featured the prompt service.

  • fit for purpose

    In a customer-service review, the service team will fit for purpose.

  • do a survey

    In a customer-service review, the service team will do a survey.

  • pride of lions

    At a customer-service review, the customer-service campaign featured the pride of lions.

  • conduct market research

    The company conducted market research before launching the campaign.

  • poor quality

    At a customer-service review, the customer-service campaign featured the poor quality.