This lesson practises 30 C2 collocations on Marketing & Customer Service. Collocations are fixed word pairings that native speakers expect — Cambridge examiners test them in Use of English Part 1 and reward precise lexis in Writing. Run through the interactive drills first, then open this glossary to revise every item in the set. For question-by-question feedback, use Review mode after you finish the session.
slim majority
The proposal passed with a slim majority of customer-panel votes.
offer a discount
The shop will offer a discount to first-time subscribers.
place an order
You can place an order through the app in less than a minute.
slippery customer
The fraud team described the caller as a slippery customer who avoided direct answers.
online shopping
For many households, online shopping has changed how people compare prices.
rekindle memories
The heritage brand hopes to rekindle memories of childhood holidays.
do the shopping
He prefers to do the shopping online after work.
flock of sheep
The countryside campaign showed a flock of sheep beside the product's rural origin label.
make a complaint
Customers can make a complaint through the online help centre.
tempting offer
The limited-time bundle looked like a tempting offer to new customers.
put the customer on hold
The call centre should not put the customer on hold for more than two minutes.
build customer trust
Clear returns policies help online shops build customer trust.
launch a promotional campaign
The retailer will launch a promotional campaign before the summer sale.
next-day service
For urgent repairs, the firm provides a next-day service.
next-day delivery
The store offers next-day delivery for orders placed before midday.
customer loyalty
Reliable support is one of the best ways to earn customer loyalty.
brand identity
The new colours were chosen to strengthen the company's brand identity.
make an offer
The agent agreed to make an offer that included free installation.
go shopping
Many customers now go shopping after checking product reviews online.
market share
The brand gained market share after improving its delivery times.
flatly reject
The committee flatly rejected the allegation.
come up to standard
The repair work must come up to standard before the shop reopens.
regular customer
A regular customer noticed the change in the loyalty programme.
step-by-step approach
The help page offers a step-by-step approach to returning an item.
prompt service
The hotel received positive reviews for its prompt service.
fit for purpose
The revised website must be fit for purpose on mobile devices.
do a survey
The company plans to do a survey before changing the packaging.
pride of lions
The wildlife campaign featured a pride of lions at sunset.
conduct market research
The company conducted market research before launching the campaign.
poor quality
The customer returned the item because it was of poor quality.