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Lesson guide & glossary

Marketing & Customer Service — C2 Collocations

This lesson practises 30 C2 collocations on Marketing & Customer Service. Collocations are fixed word pairings that native speakers expect — Cambridge examiners test them in Use of English Part 1 and reward precise lexis in Writing. Run through the interactive drills first, then open this glossary to revise every item in the set. For question-by-question feedback, use Review mode after you finish the session.

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Lesson glossary (30 collocations)

  • offer an explanation

    In a customer-service review, the service team will offer an explanation.

  • take issue with the service complaint

    In a customer-service review, the service team will take issue with the service complaint.

  • make some suggestions

    In a customer-service review, the service team will make some suggestions.

  • segment a target market

    In a customer-service review, the service team will segment a target market.

  • in-house marketing team

    At a customer-service review, the customer-service campaign featured the in-house marketing team.

  • top quality

    In a customer-service review, the customer was top quality.

  • guerrilla marketing

    At a customer-service review, the customer-service campaign featured the guerrilla marketing.

  • lodge a complaint

    In a customer-service review, the service team will lodge a complaint.

  • take a complaint seriously

    In a customer-service review, the service team will take a complaint seriously.

  • marketing campaign

    At a customer-service review, the customer-service campaign featured the marketing campaign.

  • sense of achievement

    At a customer-service review, the customer-service campaign featured the sense of achievement.

  • healthy competition

    At a customer-service review, the customer-service campaign featured the healthy competition.

  • target audience

    At a customer-service review, the customer-service campaign featured the target audience.

  • conform to safety regulations

    In a customer-service review, the service team will conform to safety regulations.

  • customer satisfaction

    At a customer-service review, the customer-service campaign featured the customer satisfaction.

  • maximise brand exposure

    In a customer-service review, the service team will maximise brand exposure.

  • celebrity endorsement

    At a customer-service review, the customer-service campaign featured the celebrity endorsement.

  • replacement bus service

    At a customer-service review, the customer-service campaign featured the replacement bus service.

  • honour a commitment

    In a customer-service review, the service team will honour a commitment.

  • unrivalled service

    At a customer-service review, the customer-service campaign featured the unrivalled service.

  • handle a complaint

    In a customer-service review, the service team will handle a complaint.

  • product development

    At a customer-service review, the customer-service campaign featured the product development.

  • provide an excellent service

    In a customer-service review, the service team will provide an excellent service.

  • grounds for complaint

    At a customer-service review, the customer-service campaign featured the grounds for complaint.

  • balance the books

    In a customer-service review, the service team will balance the books.

  • engage with customers

    In a customer-service review, the service team will engage with customers.

  • kick up a fuss

    In a customer-service review, the service team will kick up a fuss.

  • build brand awareness

    In a customer-service review, the service team will build brand awareness.

  • hold the customer's attention

    In a customer-service review, the service team will hold the customer's attention.

  • satisfied customer

    At a customer-service review, the customer-service campaign featured the satisfied customer.