This lesson practises 30 C2 collocations on Marketing & Customer Service. Collocations are fixed word pairings that native speakers expect — Cambridge examiners test them in Use of English Part 1 and reward precise lexis in Writing. Run through the interactive drills first, then open this glossary to revise every item in the set. For question-by-question feedback, use Review mode after you finish the session.
offer an explanation
The seller should offer an explanation for the delivery delay.
take issue with
The customer chose to take issue with the service complaint procedure.
make some suggestions
The focus group was invited to make some suggestions about the packaging.
segment a target market
Before advertising, the team must segment a target market by needs and habits.
in-house marketing team
The firm asked its in-house marketing team to test the new slogan.
top quality
In a customer-service review, the customer was top quality.
guerrilla marketing
The team used guerrilla marketing to attract attention without a large budget.
lodge a complaint
You can lodge a complaint through the company's online form.
take a complaint seriously
Managers must take a complaint seriously when a safety issue is reported.
marketing campaign
The new marketing campaign focuses on first-time buyers.
sense of achievement
Finishing the launch on time gave the team a sense of achievement.
healthy competition
In retail, healthy competition can encourage better service.
target audience
The campaign's target audience is young adults who live alone.
conform to safety regulations
Before launch, the product must conform to safety regulations.
customer satisfaction
The company tracks customer satisfaction after every support request.
maximise brand exposure
The sponsor used the event to maximise brand exposure.
celebrity endorsement
A celebrity endorsement gave the skincare launch instant visibility.
replacement bus service
The rail operator arranged a replacement bus service during the closure.
honour a commitment
The company must honour a commitment to replace faulty devices.
unrivalled service
The hotel advertises unrivalled service for guests with accessibility needs.
handle a complaint
Every adviser should know how to handle a complaint calmly and fairly.
product development
Customer feedback now shapes every stage of product development.
provide an excellent service
Local shops can provide an excellent service by remembering regular customers.
grounds for complaint
A product that arrives damaged gives customers grounds for complaint.
balance the books
The retailer had to balance the books before approving the campaign budget.
engage with customers
The brand uses short videos to engage with customers on social media.
kick up a fuss
A customer may kick up a fuss if a promised refund never arrives.
build brand awareness
The partnership will help the start-up build brand awareness in new markets.
hold the customer's attention
The demonstration must hold the customer's attention long enough to explain the benefits.
satisfied customer
A satisfied customer is more likely to recommend a business.