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Exam guide & reading text

C1 Paper 10 — Proposal: A shopping centre wants to support more responsible consumer choicesWriting

"C1 Paper 10 — Proposal: A shopping centre wants to support more responsible consumer choices" is a C2 Proficiency Writing practice task (Proposal). Cambridge assesses content, communicative achievement, organisation and language on a scale from 0 to 5 per criterion. Plan before you write: identify the target reader, the required register and the number of points you must address. At C2, examiners expect sophisticated vocabulary used accurately, varied sentence structures and clear paragraphing.

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How should I approach this C2 writing task?

Plan the Proposal before writing, address every prompt point, keep the expected register, respect the word limit, and use feedback to improve content, organisation, grammar range, and vocabulary precision.

Task prompt

A shopping centre wants to help customers make more responsible choices without telling them what they must buy. Write a proposal identifying two common gaps in the information available to shoppers, recommending a practical initiative to address them, and explaining how both retailers and customers could participate. Include a way to judge whether the initiative changes behaviour. Write your proposal.

Word limit: 260 words

Assessment criteria

  • Content: All points addressed with relevant detail and examples.
  • Communicative achievement: Appropriate register and tone for the target reader.
  • Organisation: Clear paragraphing with cohesive devices linking ideas.
  • Language: Wide range of vocabulary and structures used with control and accuracy.