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Exam guide & reading text

C2 Paper 10 — Article: A consumer-affairs magazine is questioning the ideal of frictionless serviceWriting

"C2 Paper 10 — Article: A consumer-affairs magazine is questioning the ideal of frictionless service" is a C2 Proficiency Writing practice task (Article). Cambridge assesses content, communicative achievement, organisation and language on a scale from 0 to 5 per criterion. Plan before you write: identify the target reader, the required register and the number of points you must address. At C2, examiners expect sophisticated vocabulary used accurately, varied sentence structures and clear paragraphing.

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How should I approach this C2 writing task?

Plan the Article before writing, address every prompt point, keep the expected register, respect the word limit, and use feedback to improve content, organisation, grammar range, and vocabulary precision.

Task prompt

A consumer-affairs magazine is publishing an article on the ideal of frictionless service. Write an article examining why speed and minimal effort are so attractive, identifying trade-offs that are easily hidden from customers, and proposing how consumers, companies and regulators could distinguish useful convenience from services that create avoidable dependency or social cost. Write your article.

Word limit: 320 words

Assessment criteria

  • Content: All points addressed with relevant detail and examples.
  • Communicative achievement: Appropriate register and tone for the target reader.
  • Organisation: Clear paragraphing with cohesive devices linking ideas.
  • Language: Wide range of vocabulary and structures used with control and accuracy.