Designing a welcoming shop entrance
Whether designers like it or not, when new customers approach a local shop, its front entrance will be judged as an expression of what it offers. Simply by looking at the entrance, visitors will start (1) ________ an opinion about its quality, attention to detail and how well the shop might (2) ________ local architecture. The right image is one that helps each visitor (3) ________ the shop as genuinely worth visiting and (4) ________ them that the business offers reliable service. So, find out about the local design style before making any changes, or see how other shops appear on the neighbourhood website. However, even if owners (5) ________ the image right, it may not (6) ________ be remarked on. The visitor will just sense that it 'looks right', and feel (7) ________ to being convinced that the shop is genuinely worth entering that day. But if owners get it wrong, it can be very difficult to (8) ________ the negative impression it may already have created.