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Streaming-choice psychology

Part 1

Streaming-choice psychology

10:00
1/8

Streaming-choice psychology

Have you ever struggled to make sense of a vast streaming catalogue? You're (1) ________ tired, trying to exchange pleasantries with family and holding the remote while your eyes (2) ________ about between the programme options. Will your (3) ________ be to go for something familiar or something different? Will you end up staring jealously at everyone else's choices while forcing yourself to watch your own misguided selection, as so often (4) ________ to be the case? Why is it so hard to decide? We want choice, but platforms (5) ________ in far more titles than most people want to have to choose from. A study suggests the optimum number of listed shows is between six and ten per (6) ________ (dramas, comedies, documentaries and films) depending on the service. Below this number, viewers feel there's too little choice and above it, deciding becomes too much of a (7) ________. So next time you watch online, choose the service according to the number of shows in the catalogue and the dilemma of choice will be solved. (8) ________, there's always the option of curated lists or bundled subscription plans; their popularity is on the increase, probably for the reasons above.